SBLI exists in a world where bundling of insurance is seen as a big plus to the consumer. Only problem is SBLI doesn’t sell auto, or home, or renters insurance, so bundling can’t happen. They only sell life insurance, which is normally the add-on to one of the other policies. Plus, nobody wants to talk about life insurance. It’s, at best, dry and boring. At worst, kinda depressing.
We turned the perceived negative of only offering life insurance into a positive and let people know that SBLI was focused on the only thing that really mattered–life.
Working with the client, we identified the times in life that people were more likely to purchase life insurance. With this insight, we worked to talk to the audience in a genuine way about what was going on in their world and, most likely, their head as they entered a new stage of life.
Life Stage Website tiles