The earth cooled. Dinosaurs lumbered around and ate each other into near-extinction. Small Mammals appeared in their shadows. They thought. They scurried. They nurtured. Then came man. The wheel. Man's need to sell the wheel and other stuff. Advertising. Agencies lumbered around and ate each other into conglomerates.
Sometime later, we started working in, for and around those big monsters and quickly grew tired of watching the old ways get rehashed as new. Even in smaller "boutique" shops, things operated the same way. Too many people involved. Too much paperwork. Too many meetings. Too much false collaboration in an attempt to just "give good meeting". Too much overhead.
We figured there had to be a better way. A way where we think through problems. Where we scurry–instead of rush. And we nurture client products and services as if they were our own. That's what we're trying to create. Sound good?